Reverse Thickening Shampoo

REVERSE Shampoo targets those suffering from hair thinning and aging. The color-safe formula gently cleanses, while volume boosters instantly lift roots.

Added keratin and wheat protein strengthens and repairs fragile and brittle hair while a proprietary blend of natural actives and antioxidants support hair and scalp health.

Follow with REVERSE Conditioner and Activator for best results.

Perfect for those who experience or have: fine hair, brittle hair, lack of volume, excess hair fall, hair loss or thinning hair, severe post-partum thinning and hair loss.

• For aging, thinning hair
• Gently cleanses hair and scalp while instantly lifting roots
• Keratin and wheat proteins strengthen fragile, thin hair
• Visibly increases hair density for fuller, thicker hair
• Formulated with powerful natural botanicals to inhibit FGF5, a protein which causes hair aging and thinning in the scalp
• Provides effortless volume, while protecting and cleansing the scalp
• Concentrated formula creates a rich lather
• Stimulates follicles without any harsh chemicals
• Transforms hair quality, texture and shine in 90 days
• Formulated without parabens, sulfates, silicones, and phthalates
• Color safe, keratin treatment safe and extension safe
• 95% of users noticed an increase in hair thickness with 90 days of use*
• 97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

*Published, peer-reviewed study of 39 individuals using the product for four months.
⁺In a 2017 Consumer Usage Study of 79 users over 120 days conducted by Colour Collective, Dallas, TX.

Gently work a small amount into wet hair, massaging from scalp to ends. Rinse and Repeat if necessary. Follow with REVERSE Conditioner.

FGF5 Inhibiting Actives:
SANGUISORBA OFFICINALIS, ROSA MULTIFLORA, SWERTIA CHIRATA

Ingredients:
WATER (AQUA), SODIUM CHLORIDE, SODIUM C14-C16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, DISODIUM COCOAMPHODIACETATE, COCAMIDE MIPA, LAURYL GLUCOSIDE, FRAGRANCE (PARFUM), SALICYLIC ACID, PANTHENOL, POLYQUATERNIUM-7, GLYCYRRHETINIC ACID, TETRASODIUM EDTA, CITRIC ACID, HYDROLYZED WHEAT PROTEIN, ROSA MULTIFLORA EXTRACT (JAPANESE TEA ROSE), POTERIUM OFFICINALE ROOT EXTRACT (SANGUISORBA OFFICINALIS), HYDROLYZED KERATIN, SWERTIA CHIRATA EXTRACT, PUNICA GRANATUM EXTRACT (POMEGRANATE), CAMELLIA SINENSIS LEAF EXTRACT (GREEN TEA), TOCOPHERYL ACETATE (VITAMIN E), ASCORBYL PALMITATE (VITAMIN C), CANANGA ODORATA OIL (YLANG YLANG), ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA, ANGUSTIFOLIA (LAVENDAR) OIL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE